Posts Tagged ‘beef’

Middle Class Menu; Upper Class Value

My husband and I learned of a restaurant in the late 90s on Hamburg Turnpike in Riverdale, called Rosemary & Sage. It was small and blended on a made road between houses. We drove past it, trying to find it the first time: pre-GPS. The interior was simplistic – solid colored walls with a few splashes of color in paintings. The establishment is owned by husband and wife CIA graduates Brooks Nicklas and Wendy Farber. Wendy’s brother Bruce served most of the tables while Wendy conducted the entire front of the house. It’s a family affair with a loyal customer base.

One of the draws was the constantly changing menu. Customers didn’t want to miss out on one of Brooks’ new creations. Some recent examples included: fish du jour – sautéed medallion served with seafood beggar’s purse, tarragon sauce, broccoli and roasted potatoes (28) and blackened pork chop with mango salsa, bbq Israeli cous cous and butternut squash (27). So even though it was about a 25-minute drive, we would treat ourselves; however, like for many other people, the cost became prohibitive for us. Still, I was extremely disappointed to learn that after 23 years, Rosemary & Sage’s story was ending. I would have liked to eaten there again.

In the same sentence; however, I was ecstatic to read that Brooks and Wendy were just changing the formula. Serving the 1% was no longer their target. They decided to appeal to a larger customer base…the middle-class. What more could I ask for? I knew the quality of the food would be as high as it was before. The menu items would just be restructured to allow them to reduce their prices.

I immediately made a reservation. The only seating expansion was the addition of an actual bar with high-top tables, and they now have outdoor seating, albeit on a busy Hamburg Turnpike. Wendy’s friendly face was still roaming table to table. Although she hardly remembered me (it had been over five years), I fondly remembered the basket brought to the table were her mini muffins, pepper jelly and butter. It’s always a surprise as to what type of muffins. This time they were poppy seed and carrot. Every time they are good.

Between two visits, the following dishes were sampled, and all ranged from $20.95 to $22.95. The portion size was not reduced and all the dishes were composed with CIA quality. Just listen:

Shrimp Pineapple and Cashews with Thai curry coconut sauce

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Tilapia in Phyllo, crab and pecans stuffing with spring onion vinaigrette

 

 

 

 

 

 

 

 

 

 

 

 

They now also offer fancy pub fare such as pulled pork on a brioche roll. This will certainly expand their customer reach, making if more tempting for those who think Phyllo is a musical instrument. And for those who still think it’s too highfalutin, they added a takeout menu as well.

The desserts are still made in-house too. My one disappointment in the change is the name. I loved the sound of Rosemary & Sage. It sounded classy and culinary. It has been changed to Brookside Bistro, which I think understates the type of food here. I believe in brand recognition and would like everyone to recognize it’s the same ownership, the same high standards.

IMG_3222IMG_3223All you New Jerseyans who appreciate four-star quality but have two-star pockets, this place is made for you.

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Just for the Pho of It

I often converse with a co-worker about New Jersey eating establishments, although, she loves food in a more Andrew Zimmern-daring kind of way. She had asked me if I ever ate Vietnamese food, and I told her that I was introduced to pho a few years ago and head to Pho 32 when I’m in the mood for it. She exclaimed, “That’s where I go too!” As we continued to compare notes about what we order, I addressed the décor as well: The front fully windowed wall (facing Lemoine Ave. in Fort Lee, NJ) and the industrial cement floor provide a sleek, New York City modern ambiance. She broke into my description: “What about the seashells on the wall?” Now, unless I was totally hypnotized by the vapors from these hot noodle soups, I had never seen anything on the wall but an interesting illumination. We quickly realized, there’s another location. She had been frequenting the Palisades Park, NJ, Pho 32. They also have a few NYC locations.

IMG_1431So what is pho? First, the pronunciation – I always say “fō”, as in the word “phone”. I felt a bit ignorant when a Chinese friend’s wife said they were going to have pho, but it sounded like she was going to say the F-bomb, “fuh…”, and I flashed on the scene in A Christmas Story when Ralphie curses. While it is one of the most commonly mispronounced food words, I still hesitate to say it correctly. It sounds silly to me, even though I pride myself on proper pronunciation.

The dish, pho, is a Vietnamese noodle soup with a beef broth base, rice noodles and several choices of meat such as beef brisket, tendon, chicken or even seafood. A side plate of bean sprouts, cilantro, lime wedge and jalapeno peppers accompanies the bowl for you to add in yourself as you choose. The bowls come medium and large. The medium (around $8) usually suffices if you select a couple appetizers, such us the fried Vietnamese egg roll, thinner than the Chinese one and meant to be dipped in a vinegar sauce, or the summer roll, which is cold shrimp, lettuce, vermicelli wrapped in rice paper and meant to be dipped in peanut sauce.

I cheat. There is a self-serve counter of dipping sauces that include: miso, lemon soy, cilantro soy, peanut, among others. It is meant for those ordering shabu shabu, which is actually of Japanese origin. There are special tables with heaters for these pots filled with broth. It is suggestive of broth fondue, where you cook your own items of corn, Chinese cabbage, meats, etc. in this bubbling broth and dip away in the sauces. But I take a spoonful of my brisket pho and noodles and dip into the different sauces for added flavor. The shabu shabu is more expensive but not equally more satisfying to me.

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If you need to get your server’s attention, there is a button on the table you can press, and it buzzes with your table number (like on a plane). It’s too obnoxious for me. They have always been attentive enough.

There are other entrees to explore, but why, really? It’s called Pho 32 (all their locations are, so I’m not sure what the 32 represents), so order the pho, and say it right!

Here’s a fun, educational piece on pho. http://www.huffingtonpost.com/2014/11/04/pho_n_6084410.html